Lisa Kovner

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Lisa Kovner

Brand Strategist

Brand Strategy

Nationally-recognized growth expert—has helped put dozens of discoverable and emerging brands on a path to profitability by leveraging the expertise she cultivated working with the world's most respected, sought-after brands in beauty, fashion, wellness, technology, healthcare and automotive.

Lisa has grown market share, increased sales and strengthened brand loyalty for global brands including Paul Mitchell, Dermalogica, NEUMA, Goldwell/KMS (Kao Salon Division), Perfekt Beauty, Hydropeptide, beGlammed, Marula Oil, Karuna, JuveRest, butter LONDON, Briogeo, Marula, Hylunia, Emani Vegan Cosmetics, Look Good Feel Better, Johnny Was, Cheeki, Bicici & Coty, Johnny Was, Totally Chocolate, Jackie Warner, Botanyst, Harley-Davidson, Knock Knock, Boehringer-Ingelheim Vetmedica, Lexar, Nikon and Microsoft.

Lisa’s work has been featured in PROMO magazine, PRWeek, AdWeek and Beauty Industry Report. Lisa is a contributor to industry trade media including Global Cosmetic Industry (GCI) magazine and, starting in October 2019, Beauty Store Business magazine, two of the beauty industry’s leading print and digital trade authorities. She’s also been a repeat guest on radio shows Purse Strings and American Made Beauty, a thought leader at the Beauty Business Roundtable, and digital expert for the Beauty Industry Market Access (BIMA) program.
Paul Mitchell, Dermalogica, NEUMA, Goldwell/KMS (Kao Salon Division), Perfekt Beauty, Hydropeptide, beGlammed, Marula Oil, Karuna, JuveRest, butter LONDON, Briogeo, Marula, Hylunia, Emani Vegan Cosmetics, Look Good Feel Better, Johnny Was, Cheeki, Bicici & Coty, Johnny Was, Totally Chocolate, Jackie Warner, Botanyst, Harley-Davidson,
Knock Knock, Boehringer-Ingelheim Vetmedica, Lexar, Nikon and Microsoft.
Lisa’s work has been featured in PROMO magazine, PRWeek, AdWeek and Beauty Industry
Report. Lisa is a contributor to industry trade media including Global Cosmetic Industry
(GCI) magazine and, starting in October 2019, Beauty Store Business magazine, two of the
beauty industry’s leading print and digital trade authorities. She’s also been a repeat guest on
radio shows Purse Strings and American Made Beauty, a thought leader at the Beauty Business Roundtable, and digital expert for the Beauty Industry Market Access (BIMA)
program.