For 20+ years, Marcia Waldorf has been writing/producing/directing hundreds of direct response long-form and short-form infomercials, many successful and award-winning. As one of the most respected creative leaders in direct response marketing, Waldorf’s up-close and personal directorial style have made her a go-to writer/producer/director across multiple consumer product categories.
In ‘98, Waldorf partnered with marketer Jim Crawford to form Waldorf Crawford, a direct-response marketing company offering multi-platform B2C & B2B product marketing, including long-form/short-form DRTV creative and full production services, product demonstration videos, animations, webisodes, videos supporting web and social media initiatives, point of purchase videos, and testimonial study recruitment and management.
Prior to her direct-response career, Marcia was a successful singer/songwriter, recording critically acclaimed albums for Capricorn Records and United Artists, touring in England as opening act for rock legend, Tina Turner. She wrote and recorded dozens of jingles, including a successful 2-year radio campaign for Neutrogena. Her entrepreneurial line of Greeting Songs sold tens of thousands of units on Home Shopping Network.